The SLAS International Conference & Exhibition is one of Araceli’s biggest opportunities each year to put our technology in front of scientists, automation leaders, partners, and prospective customers. On a crowded tradeshow floor, the challenge isn’t simply to look good. The space has to attract attention, communicate quickly, showcase the products, support conversations, and actually work for the team using it.
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Over several years of supporting Araceli’s tradeshow program, my role grew from executing booth graphics to helping shape the entire experience. By 2024, I was involved from the earliest planning conversations — working across booth flow, experiential design, marketing stories, show services, production, and the many nested logistics required to turn a floor plan into a functioning space.
The result is a three-year body of work that combines brand design with something I especially enjoy: figuring out how all the pieces fit together in the real world.
Scope
- Experiential design
- Environmental graphics
- Booth flow
- Messaging hierarchy
- Large-format design
- Production planning
- Vendor coordination
- Show services & logistics
Team
- Cristina Ortiz-Mateos, Marketing Communications
- Andrew Yermakovich, Photography
- Don Weldon, VP of Marketing
- Nasiema Wingate-Pearse, Product Manager
- Dan James, Product Manager
