A new layout design system to compliment the in-depth gated assets.

Pivoting from more high-level eBooks to meaty guides provided an opportunity to create a new look and feel and advance the brand: modern and engaging, while still being very technical and content rich.

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I first collaborated with the marketing team to help translate the comments from the leadership team into a tangible direction and helped to workshop our vision for the logos. Then I got to work creating logo options from that foundation and iterating based on comments from my team and from leadership. Once the logos were approved, I collaborated with the engineering team in order to research and select both long-term and short-term solutions for getting the logos onto the products.

Scope

  • Brand Strategy
  • InDesign Styles Development
  • eBook Layout
  • Illustration and Infographics

Team

  • Ryan Lawless, Marketing Automation
  • Jason Larson, VP of Marketing