Pivoting from more high-level eBooks to meaty guides provided an opportunity to create a new look and feel and advance the brand: modern and engaging, while still being very technical and content rich.
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From fully fleshed out copy and infographic wireframes, I was tasked with creating a fresh layout that could accommodate 20-40 pages of content and be used going forward for all eBooks. To save budget, I remixed stock illustration to create a motif for each eBook and complement the more straight-ahead infographics. The resulting four eBooks were released over one year, serving as quality gated downloads.
Scope
- Brand Strategy
- InDesign Styles Development
- eBook Layout
- Illustration and Infographics
Team
- Ryan Lawless, Marketing Automation
- Jason Larson, VP of Marketing
