The strategy for the Endeavor, a high-throughput cell imagager for scientific research, was to fill out the product portfolio with differentiated products for different use cases: Core, Pro, and Ultra.
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I first collaborated with the marketing team to help translate the comments from the leadership team into a tangible direction and helped to workshop our vision for the logos. Then I got to work creating logo options from that foundation and iterating based on comments from my team and from leadership. Once the logos were approved, I collaborated with the engineering team in order to research and select both long-term and short-term solutions for getting the logos onto the products.
Scope
- Brand Strategy
- Logo Development
- Font EULA Research
- Implementation
Team
- Andrew Yermakovich, Photography
- Cristina Ortiz-Mateos, Marketing Communications
- Don Weldon, VP of Marketing
- Nasiema Wingate-Pearse, Product Manager
- Dan James, Product Manager
Process Work
