The challenge: Keep the brand fresh without reinventing it every week.

Ground Breaker Brewing is an independent gluten-free brewery in Portland with a steady need for fresh creative: tastings, events, product announcements, retail promotions, holidays, and whatever else is happening that week.

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With a limited budget, the goal is to create recognizable, useful, personality-filled work quickly — using existing brand assets, photography, illustration, typography, and a little weirdness to give each moment its own reason to stop the scroll.

It’s design built for the reality of a small team — fast, resourceful, and made to get out into the world.

Scope

  • Organic + paid social
  • Event promotion
  • Campaign concepts
  • Illustration
  • Photo compositing
  • Retail marketing
  • Print collateral

Team

  • Jesse Bufton, Managing Owner
  • Dori Oliver, Sales Representative

Fresh Hop Tap Takeover 2026

A seasonal campaign combining hop-field photography with handmade typography to give a tap takeover its own visual identity.

PDX Beer Week 2026

A flexible campaign system built to hold a full week of events together while giving each activation room for its own personality.

Beer, Delivered: Regional Paid Social

A repeatable paid-social system adapted across regional markets to promote direct-to-consumer beer delivery.

Out in the Wild: Tastings

Retail tasting graphics that bring Ground Breaker’s brand into each partner’s visual world without disappearing into it.

Winter Events 2025

Seasonal event campaigns that stretch the brand into distinct visual directions while keeping Ground Breaker recognizable.

Always Something Brewing

The everyday brand work: quick-turn graphics and collateral that keep a small, busy brewery moving.